To solve this problem, most agriculture operations choose to include one of two surnames in their title: “farm” or “ranch.” Of course, there are some exceptions such as using the word, “gardens.” Basically, as long as you are thinking about who your target audience members are and how they will know what you are trying to sell them, you’ll get this right.Ĭool, so you can use farm or ranch as your business’ surname and people should know you are selling food items. It should not be a stretch for someone to understand that you are growing and selling food items. Okay, so what’s in a name? Well, for your farm, the name you choose should be able to communicate something about what you produce. I would suggest choosing a name that you like A LOT. It is like naming a child: you can’t change it once you choose and you are going to have to say it and write it A LOT. The name of your business will set the tone for every future communication and will have to be written or printed on everything associated with your business. Arguably the most important marketing decision that you will make is to come up with a name for your farm or ranch.
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